Prepare a marketing plan for a product or service Essay

Prepare a merchandising plan for a product or service - Essay ExampleThe next section of the watchword illustrates the market air division targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and metier population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations inwardly the age bracket of 12-30 years. The marketing plan has selected the cost leadership and market penetration strategy to command growth indoors the China market. The next section has percentage pointed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the effectuation procedure through Gantt chart. Thi s Chart has detailed the eighter from Decatur month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process.The study is based on designing a marketing plan for a hypothetical patrician drink manufacturing and retail company in China. The discussion will evaluate the marketing plan for Delta change soft drink in the China market. The product is planned to be manufactured and retail within China market by Semtex Plc, a medium sized fruit and soft drink manufacturing and retailing company. The marketing plan includes various essential actions such as situational analysis of the market and organisation, objectives setting, market segmentation and targeting, market strategy design, evaluation of marketing mix and resource allocation and budgeting. The discussion will provided elaborate the implementation and monitoring plan for the proposed marketing strategies.The situation analysis of market will detail the macr o and micro environment of the organisation. The macro environmental analysis will