Case Study Analysis of “Wal-Mart: the Main Street Merchant of Doom” Essay

The rapid and enormous e persistenceateness of Wal-Mart and its market sh argon keep changed the grace of Main Street in towns and cities crosswise America. By 1981, Wal-Mart became Americas largest retailer. It has approx. 6,700 stores worldwide, $345 billion in displace sales (2007), and roughly 100 one million million million weekly customers. Wal-Marts massive footprint has had bestow primary atomic number 18as of concern 1) Putting local anaesthetic small disdain merchants out of billet2) The creation of urban sprawl3) craft congestion Largest purchase made from afield which forced local manufacturers out of business. Oppositions from labor unions and activists organizations regards to low wage, low benefits and taking avail of illegal immigrants. Gender discrimination against women. just about sued phoner in America in respect of lawsuits.In the mid 1980s, Wal-Mart was nice responsible for the loss of American jobs imputable to the sheer volume of foreign pur chases from its abroad vendors. The company was contacted by then Gov. snoot Clinton and he requested that they devise a plan to contain American manufacturing. Wal-Mart responded with a Buy American program to support American manufacturers, but the plan was last abandoned. Wal-Mart is currently the largest purchaser of Chinese products. This arouse in policy caused the loss of American manufacturing jobs once again.The aggressive marketing of Wal-Mart, its buying power and intent to provide really inexpensive goods to the consumer has shut down numerous local merchants. Even with continued guard in many communities, Wal-Mart has continued to exposit worldwide in brute force. The alter cultures across the globe that Wal-Mart attempts to move into work also proven to be truly resistant. There have been cases of Wal-Mart non respecting the delivery or culture of the respecting community and they have closed their doors ortaken a different approach including the purchase of wellspring known local chains to celebrate a familiarity and business model that works. summary/EvaluationThe primary social stakeholders of Wal-Mart are the citizens in the community, local consumers, employees, local environment, American manufacturers, local small business and shareholders.The unoriginal social stakeholders are the local, declare and federal official government (state and federal due to Wal-Marts enormous financial impact on the U.S. Economy and its lobbying power), anti-Wal-Mart activists (including local community activists, broad-based activists against the dish out of The Wal-Mart Way, and environmental activists), the media.ResponsibilitiesEconomical Responsibilities cater fair paying jobs, profit to shareholders with as little impact as accomplishable on local merchants, purchasing from U.S. Manufacturers as much as possible sub judice Responsibilities Protecting Wal-Mart employees, protecting shareholders with sound business practices and limiti ng costly lawsuits that may fix their bottom line, comply with local/state/federal environmental and consumer laws.Ethical Responsibilities sway into consideration the impact on local small businesses of the communities it moves into, listen and respect the wishes, concerns and cultures of those communities, fasten environmental impact.Philanthropic Responsibilities bestow stern to the community and environment equal to or greater than what it has taken, continue to fund charities much(prenominal) as scholarships in proportion to the ontogenesis of Wal-Mart and its net profit.COURSES OF ACTION/ALTERNATIVES It can palliate the local manufacturers from the episodes of global recession. But if purchases are made from other countries there are alternatives for a company. A revision should be made in respect of the benefits of theemployees, which may render many jobless. Need to focalize on development of employees irrespective of their gender. If not then there bequeath be male dominant workforce and will effect the reputation of the company. Appoint a specialist team to detect the pass cause to avoid future lawsuits against the company. military rank/SELECTION OF BEST ALTERNATIVE Give an opportunity to small merchants to work with the company and it can be proved useful. turn in good benefits to the employees so that they are incite to work loyally. Form an alliance with an outdoor(a) party to help solve the problems of the employees. part with employing employees who prove to be a indebtedness for the company. Avoid cheap labor by not employing illegal immigrants. Revision of benefits strategy. confine risk initiative.IMPLEMENTATION PLAN acquire from the local market at a reasonable price will lead to good business relations. Will summation the market